http://bit.ly/1i0DEbM But before you start your backlink analysis, you need to know the different uses of this method. Backlink analysis has 4 different uses. Let us take a look at them:
#1. Competitor Analysis
The first thing to do in backlink analysis is go for a competitor analysis. It will help you understand your competitor’s niche. Simply put, it will give you an insight into the competitive atmosphere in and around your relevant areas. And as a result, you can adjust your business strategies according to your benefit.
#2. Link Prospecting
High-quality link building is very important for the success of a website. However, these opportunities are hard to get, as there are many low-quality websites waiting to catch your attention. Link prospecting helps you find the high quality and relevant websites that you can use to build great backlinks.
#3. Backlink Audit
Over-optimization is an extremely harmful practice. Moreover, webmasters often forget that there is also a risk of gaining potentially harmful links. A backlink audit not only helps to remove these harmful links but also reduces over-optimization of a website.
#4. Link Reclamation
It is true that 404 pages are irritating as they increase website bounce rates. Moreover, these pages fail to pass high-quality link juice. You need to go for link reclamation, and reclaim the link juice through 301 redirects.