They say we fear what we don’t understand. In the world of online marketing, that fear can often mean we fork over wads of cash to have someone else wave their magic wand and figure stuff out for us. Take SEO: an acronym so misunderstood it either sends entrepreneurs running for the hills or reaching for their wallets.
ABOUT THE SHOW: Awkward Marketing is a weekly show, hosted by Rachael Kay Albers, blending fun size small business advice with storytelling and comedy, for entrepreneurs who want to create a meaningful presence online.
ABOUT THE HOST: Rachael Kay Albers is a marketer who hates marketing (of the sleazy variety, that is). She runs RKA ink, a web design and digital marketing studio for thought leaders and visionary entrepreneurs. Her secret sauce is helping small businesses stand out online WITHOUT selling their soul or playing the manipulation game. Originally from Chicago, Rachael founded RKA ink in 2009 while living and working as a “digital nomad,” setting up shop in Chiapas, Mexico and coding her way around the world (from Mexico to Germany to Kenya to Spain and back again.)
Today, Rachael is back outside the Windy City with her husband, two dogs, and a bunch of old computer cords they’re too afraid to throw away. When she’s not crafting beautiful, unforgettable brands for her clients, Rachael is available for speaking engagements and offers entertaining, energizing live workshops on marketing, branding, and small business. Learn more at https://www.rkaink.com/