Learn how to quickly increase your search engine traffic with the Google Search Console. The Google Search Console is a great tool for seeing your top pages and top search queries that are driving traffic to your website. It is a tool that is 100% free, which makes it very useful for finding ways to increase your organic search traffic.
In this video, I show you how to look at some of your existing SEO traffic using the Google Search Console. What you can do is go into your performance, compare date ranges, and find pages where you have lost traffic. Our goal is to find the top keywords driving traffic to that page, improve and optimize that content, and gain back our rankings to drive the same amount, if not more search engine traffic to our website. If we already had rankings for a piece of content, the issue might be that our content has become outdated and the information is old, which means we need to go back to improve it.
What I like to do is compare a date range like 3 months and look at our top pages. From there, we can see the total number of clicks and impressions to a page for the last 3 months and the previous 3 months before it. Then, if you just choose clicks or impressions, you will be able to find opportunities to drive more traffic to your website. Rankings you don’t have yet are harder to gain than rankings you previously had. The reason we likely lost clicks and impressions for certain pages is because we have not updated the content in a long enough time, so Google has viewed the content as old and irrelevant compared to competitors. As we let a piece of content become more dated, we start to lose our rankings.
One of the best SEO strategies is to keep all of your content up to date, even if it is considered evergreen content.