How to Quickly Update your Meta Description or Updated Content on Google SERP

by    SEO Services   Monday, October 31st, 2016

My SEO Checklist: In this video tutorial, I guide you through the steps that you need to take to quickly update any title, url, or meta description changes that you make. That way, Google Searchers will be able to see the updated version in the SERP (Search Engine Results Page) of Google. Note that you can also register any other webpage content change that you made by telling Google to re-fetch that webpage.

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The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.
What does a meta description do?

The meta description is an HTML tag, which looks like this in the HTML:

The function of a meta description for your page is simple: its main purpose is to get the visitor from Google to click your link. In other words, meta descriptions are there to generate clickthroughs from search engines.

Search engines say there is no direct ranking benefit from the meta description – they don’t use it in their ranking algorithm. There is an indirect benefit, though: Google uses click-through-rate ,CTR, as a way of determining whether you’re a good result. If more people click your result then they’d expect based on your position, they move you up. This is why optimizing the meta description is so important, as is optimizing your titles.
Characteristics of a good meta description

I think every article on meta descriptions will tell you some of these, but I combined all that made sense to me and came up with this list.

Adding the date to the snippet preview

We often get questions about this. The option ‘Show date in snippet preview?’ at Titles and Metas in our Yoast SEO plugin doesn’t add the date to the description in Google. It just adds it in the snippet preview in our plugin itself.

It will help you decide on the right length of your meta description. Check that option if you find Google adding the publish date to your articles.

It should be around 135 to 160 characters.
It should be actionable, in an active voice.
It should include a call-to-action.
It could contain structured content.
It should match the content.
It should contain the focus keyword.
The meta description should be unique.