How to optimize for your focus keyphrase with Yoast SEO | Yoast SEO for WordPress

by    SEO Services   Thursday, April 11th, 2019

This video about optimizing your focus keyphrase with Yoast SEO is part of the free online Yoast SEO for WordPress plugin training. Learn more about how to use Yoast SEO for WordPress in our free online course at This course includes reading materials and quizzes.

► About this video
The focus keyphrase is the term you want people to find you for when they do a search in a search engine. So, you need to do it right! In this video, we explain how Yoast SEO helps you use your keyphrase in the best possible way. Besides the multiple keyphrase analysis, Yoast SEO Premium also comes with the possibility to add keyphrase synonyms and related keyphrases. If you want to write naturally flowing texts, this is an essential tool for your toolbox!

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► Items discussed in this video
0:00:00 – Introduction
0:00:17 – Yoast SEO keyphrase feedback
0:00:45 – Optimizing for focus keyphrase synonyms
0:01:29 – Optimizing different word forms of the focus keyphrase
0:02:08 – Yoast SEO recognizes word order
0:02:30 – Setting related keyphrases

► What should you watch next?
Do you want to know more about focus keyphrases? Check out this video:

Or watch one of these videos:
‣ Yoast SEO free – the features of the plugin explained:
‣ Yoast SEO Premium – the features of the plugin explained:
‣ What can’t Yoast SEO do:

► About the Yoast SEO for WordPress plugin training
In the Yoast SEO for WordPress plugin training, you learn how to set up and use the Yoast SEO plugin. But we also teach you a lot about SEO. After the training, you will know what the plugin can do for you out of the box. And, equipped with the additional SEO knowledge, you will know what to do to make the best of it. The benefit? Your site will be SEO-friendly, which will reflect in your improved rankings. What a win!

The Yoast SEO for WordPress plugin training is valuable for all users of Yoast SEO who want to use the plugin to its full potential. You don’t need to have a technical background to learn and apply the tips we share in this course. Just follow our lead, and your posts and pages will get the optimization they deserve in no time!

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The mission of Yoast is ‘SEO for Everyone’. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
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► Yoast SEO academy
Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. Because our mission is ‘SEO for everyone’, we want to share as much knowledge as we can. That’s why we offer three free courses on SEO, how to create your own WordPress website, and how to get the most out of the Yoast SEO plugin.
We also offer more specialized training courses on keyword research, SEO copywriting, technical SEO, structured data, site structure, and more. All our training courses are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.

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