How to Fix Your Google Ads Not Triggering Due To Low Ad Rank

by    SEO Services   Tuesday, April 9th, 2019

This video will help you fix the error: “This candidate is not triggering ads to appear on Google right now due to a low Ad Rank. Ads are ranked based on your bid and Quality Score.” You might be having issues with ad rank, and even though your ads are eligible to show in Google Search, they might not be showing because either your bid is too low, or your quality score is too low. We go over some ideas you can use to fix this issue below.

Bid is too low: This is the most obvious and easiest fix. If your competitors are bidding double what you are bidding, then you need to have a higher quality score than they do. If you don’t have a higher quality score than they do, then they can actually bid lower than you are bidding and still outrank your ad in the Google Ads portion of search results.

Quality score is too low: Your quality score is a combination of your landing page experience, ad relevance, and expected click-through rate. You will get scores of below average, average, or above average for each of these factors. Google is looking at your competitors landing page experience, ad relevance, and click-through rate and comparing it to yours. You absolutely need to focus on improving your quality score, it is the number 1 factor that helps you decrease your bids over time and drive more conversions within your budget.

Your quality score is used by Google to estimate how healthy your account is over time. If you consistently have relevant ads, great landing page experiences, and higher click-through rates than your competitors, then Google will give you higher ad ranks. It is an estimation of the quality of your campaign compared to competitors. Higher quality scores in your account will give you better ad positions.

You can go to your Keywords tab of your Google Ads account to see your quality score for each keyword and your historical quality score. According to Google: “Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.”

Google Ads Quality Score:

Google Ads calculates Ad Rank for every ad in the auction. Ad Rank determines your ad position and whether your ads are eligible to show at all. Generally speaking, the ad with the highest Ad Rank gets to show in the top position and the ad with the second-highest Ad Rank gets to show in the second position.