Check out a great SEO Strategy that will help you optimize for competitive keywords and long-tail keywords at the same time. In order to rank #1 in search engines for your top SEO keywords, you need to create great content around the top keywords for your business and understand the most relevant keywords to the short-tail SEO keywords you are trying to rank for. Once you have done your SEO Keyword Research, you have only just begun to build your strategy. After that, you need to create content based around those keywords, link those pages together, and create a great user experience for people who are visiting your website. If you create great resources for your business, people will be more likely to return.
Surfside PPC Article: https://surfsideppc.com/seo-keyword-content-strategy/
Long-Term SEO Keyword Targeting and Ranking Strategy:
1. Focus on a Short-Tail Keyword or the Major Topic you want to rank for
2. Find Related Keywords for New Content Ideas
3. Group Keywords and Create Content
4. Link Related Content Together
5. Keep Improving Content for Top Keywords
While SEO continues to change over time, one of the main strategies that has not changed is creating great content that covers a large topic. If I want to rank for a keyword like ‘Search Engine Optimization’ then I need to understand every small detail that people will be looking for so Google considers my website a great resource.
In addition, Google and other search engines give more authority to websites and businesses that cover different topics in detail for a long period of time. It’s why you don’t see many brand new websites come along and dominate, because search engines will rank websites with a longer history of content creation first. Therefore, you need to have a long-term SEO strategy that focuses on being the best possible resource in your industry. If I want to rank Surfside PPC for terms like Google Ads and PPC Advertising, then I need to continue to improve my content and my website for those key terms.
Topic Clusters: The Next Evolution of SEO by Hubspot: https://blog.hubspot.com/news-trends/topic-clusters-seo
Topic clusters refer to a strategy that involves linking your related content together to show the amount of comprehensive content you have related to specific topics. For example, Digital Marketing is a huge topic with many sub-topics. If you can create a great resource covering the topic of Digital Marketing, you also want to link it to some of the different sub-topics like content marketing, creating a website, search engine optimization, paid advertising, email marketing, local seo, and more.