Check out our video about 13 free search engine optimization tools aka free seo tools that I use frequently for my business. We go over search engine optimization tools that can help you do keyword research, optimize your website, improve your website speed, look at your backlink profile, learn from competitor websites, and find on-page seo issues that can be fixed. Below, we put links to all of the different SEO tools that we showed in the video.
1 – Google Analytics: https://www.google.com/analytics/
Google Analytics will help you analyze everything that is happening on your website including traffic sources, your audience demographics, audience behavior, top pages, and of course, your search engine traffic. You can measure your top landing pages, search queries and more to see what pages are driving traffic and conversions.
2 – Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner/
The Google Keyword Planner is the best way to find new keywords for your website. You can use the Google Keyword Planner to find the most popular and most relevant keywords related to your niche, industry, or website. You can use your keyword research to guide your SEO decisions. I would consider the Keyword Planner to be the number 1 keyword research seo tool.
3 – Ubersuggest: https://neilpatel.com/ubersuggest/
Ubersuggest by Neil Patel gives you a lot of information and it is completely free. You can find the top keywords for your website, see the search results, understand where you need to optimize and improve your website, and more. Within a few minutes, you can have the top 100 keywords that will drive more traffic to your website and it is a free search engine optimization keyword tool.
4 – Google Search Console: https://search.google.com/search-console/about
The Google Search Console will show you the performance of your website in Google Search and any index issues or mobile usability issues you may be having.
5 – Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/
Google Page Speed Insights will show you how fast or slow your website loads on Desktop and Mobile devices. With Page Speed Insights, you can find exactly what is slowing your website down and how to fix it.
6 – GTMetrix: https://gtmetrix.com/
GTMetrix is a freemium tool that works similar to Google Page Speed Insights, but it gives you some different information on what to fix for your website so you can improve the speed.
7 – SEO Analyzer: https://neilpatel.com/seo-analyzer/
SEO Analyzer will look at your website like Google or other search engines would to help you find any errors or warnings. If your page is slow or if you have an unorganized website with errors, you can learn about them with the free SEO Analyzer tool.
8 – Yoast SEO: https://yoast.com/wordpress/plugins/seo/
Yoast SEO is a freemium WordPress plugin that will help you SEO optimize every page on your website with ease. You can decide which pages and posts to include or noindex in search results, create an SEO sitemap, and more. It is my favorite WordPress SEO tool and you should use it to. When it comes to free search engine optimization tools for WordPress, Yoast SEO cannot be beat.
9 – Moz Link Explorer: https://moz.com/link-explorer
Moz Link Explorer will help you look at your backlink profile or a competitors backlink profile. You get 10 free searches per month with a free Moz account, which is plenty if you just want to use the link explorer. Moz has plenty of other free SEO tools in addition to their premium SEO service.
10 – Ahrefs Backlink Checker: https://ahrefs.com/backlink-checker
Ahrefs Backlink Checker is a free SEO backlinks tool that will show you the top 100 backlinks for any website.
11 – SimilarWeb: https://www.similarweb.com/
SimilarWeb is a tool to look at your own website or competitor websites to find traffic sources, top keywords, backlink profiles, and more. It is a freemium tool that can be used for your own website or to perform SEO competitive analysis for free for another website related to yours.
12 – Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/
Screaming Frog is an SEO crawling tool with a free and paid version. You can find broken links and duplicate content on your website in addition to Titles and Meta Descriptions that need to be optimized.
13 – ZadroWeb SEO Auditer: https://zadroweb.com/seo-auditor/
The ZadroWeb SEO Auditer is a simple tool that will help you audit your website and improve your search engine optimization for your website with ease.