When information is represented in a visual format, it is known as an infographic. An infographic can save your audience from the hassle of going through information containing complicated numbers, stats or percentages that can confuse your audience. All they need to know can be depicted using a few simple charts and images.
Infographics are attractive, colorful, relevant, and convey specific pieces of information that works quite perfectly as a link-bait. You can easily link back these infographics to your blog or website. Here are a few potential benefits of using infographics to get quality links:
Unlike articles that have to be unique for every guest post you make, you can use a single infographic at various websites and provide back links to your website.
Infographics can work as a perfect branding tool for guest bloggers since they can add their own website’s logo or trademark color schemes to them for a viral promotion.
A graphic has a much higher potential to go viral than any written piece that may become viral. Thus, infographics that are interesting and informative can go viral faster than any articles you may write.
Infographics are also a great way to communicate your creative skills using images in a captivating manner to attract your audience
It is important for you to create compelling infographics that the customer will respond to. A good infographic needs to have three dimensions; visuals, content and knowledge. Here are four steps to create an infographic that works:
Determine the Color Scheme — A good color scheme is very important to create an engaging infographic. If you are creating a complex infographic, you can color-code information to make it simple for your audience.
Creating Graphics — You can add different types of graphics in an infographic. You can add a theme graphic which is usually a defining visual of the information. Also, you can add a reference graphic to avoid cluttering the infographic with too much information. Finally, there are statistical graphics that include charts and tables that represents data in a simple manner.
Displaying Data and Research Findings — Infographics need to be concise and to-the-point. For that, they need to be researched properly and they should be backed by sufficient data. However, the way in which you communicate these findings should depend on your audience.
Adding Flow Charts and Skeletons — If you are adding information about processes in your infographics, use skeletons and flowcharts to explain them easily.
When you are creating your infographics, you can take help from a number of tools that are available to generate them. Some of the best tools you can use for infographics creation are Visual.ly, Wordle, Many Eyes, Hohli and Google Public Data Explorer. All of these tools are extremely easy to use and free of any cost.
Once you have created a graphic, you should think of ways to distribute it. One of the most effective ways for this is using social media pages like Twitter, especially for small companies that lack the resources and networks to hold an extensive marketing campaign. However, there are several other tools that can be used to distribute infographics successfully. You can post your infographic on sites like Stumble Upon or Reddit or to different infographic directories. You can also publish them on different relevant blogs as many times as you like. This is also a great way to make your small business go viral, get more high PR backlinks and always help with SEO for your small business!
Once you have created effective infographics and distributed them wisely, you can observe the change in your websites traffic.