Backlink Free – How to Get Free Dofollow Backlinks from soopchat 100% Dofollow Link
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A “backlink” is one of the most used words in the world of search engine optimization (SEO).
What are backlinks?
Backlinks are hyperlinks leading from one website to another. In other words, if a website links to another website, that website has a backlink. Backlinks are one of the strongest ranking factors used by search engines to determine the website authority and its organic position in search results.
History of backlinks
In the past, SEO was entirely about backlinks. The more backlinks you had, the higher were your positions in Google.
Many webmasters, marketers and SEO specialists abused this imperfection which led to link farms, reciprocal linking and other manipulative link building techniques.
In 2012, Google launched the Penguin algorithm update to prevent these situations. Before the update, the search results were highly influenced by the link volume, not by the quality and relevancy.
The point was to “reward” websites with natural, authoritative and relevant backlinks with higher positions in the SERP.
Why should you earn backlinks?
Backlinks remain one of the most important ranking factors as they indicate the popularity and quality (trustworthiness) of the website. Creating a strong backlink profile is one of the most important parts in the SEO.
Generally speaking, the terms “backlinks” and “link building” are the biggest buzzwords in the world of SEO alongside with keyword research.
Search engines use backlinks as a navigation among websites. They explore new websites and estimate their authority based on the authority passed from the links.
The anchor text is a very important part of the backlink. It’s an indicator for search engines what is the website about. Therefore, it influences rankings for the keyword used as the anchor text.
There are many types of anchor texts:
Optimized with keywords (“best pizza”)
Brands (“Pizza Hut”)
Branded terms (“Tasty pizza by Pizza Hut”)
Naked URLs (“pizzahut.com”)
CTAs (“click here, “read more”)
Don’t over-optimize anchor texts. Too many optimized anchors will not positively influence your rankings. What’s more, they look unnatural, so it may cause a penalty by Google.
How to earn backlinks – link building techniques
Thanks to the Penguin algo update link building is no longer about earning as many whatever backlinks as possible. The whole process is now a bit more complicated. There are many actionable techniques, trick and tips to earn backlinks.
These are just a few of them:
Create linkable content
Link from forums, Q&A sites
Replicate backlinks of your competitors
Broken link building
Dofollow vs. nofollow backlinks
Dofollow backlinks pass the authority of the referring website to the linked website. Search engine’s crawlers count these links and their anchor texts.
Nofollow backlinks do not pass the authority. They are indicated by using a tag rel=”nofollow” in the HTML code. Google does not transfer the authority or anchor text of nofollow links.
Backlinks vs. referring domains vs. referring IPs
Since backlinks are about quality rather than quantity, it’s good to see behind the numbers. The number of backlinks is not the only metric you should care about.
Why? Because not all backlinks are from unique domains. It can easily happen that hundreds or even thousands of backlinks are from a single domain!
These are sitewide links and their contribution may be questionable, or at least lower when compared to single links. Sitewide links are placed in footers, sidebars or blogrolls.
You don’t need to precisely calculate the backlinks vs. domains ratio or domains vs. IPs ratio. A single check will be enough to evaluate the link profile health, possible PBN (Private blog network) or spammy backlinks.