Your website may have millions of visitors, but the question is, how many of them are converted into customers. Conversion rate is a critical factor considered for evaluating any product on the web.
When it comes to marketing, there are 2 important keys
1. How to drive traffic to your website
2. Convert the incoming traffic into customers
The user experience of a website matters a lot in increasing the conversion rate of a website. And the easiest procedure that can help you in that is optimizing the Call to Action buttons.
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